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photographER + EDUCATOR

The Marketing Kit

BY KELLY LAWSON

Join me to learn my 8-step system for cutting through the noise with your photography business, so you can get back to the ART of it!

A PHOTOGRAPHY BUSINESS THAT...

just think...

Puts YOU, an in-demand, confident, competent, creative photographer at the centre.

Cuts through the photography rat race, so that you can stand out and speak directly to your dream clients.

Enables you to be picky with which projects and clients you will accept.

Gives you the freedom to work as little or as much as you like, from wherever you like.

Allows you to charge more while attracting only the clients who value your worth.


The marketing KIT is my complete 8-week system for setting up a profitable photography business that stands out from the noise

SETTING YOU UP FOR SUCCESS
DEFINING YOUR BRAND + LANDING YOUR DREAM CLIENTS
NURTURING CLIENT LOYALTY
ALL THINGS SOCIAL MEDIA 
PROFITABLE PRICING + WORKING SMARTER INSTEAD OF HARDER
OPTIMIZING YOUR WEBSITE 
BONUS GUIDES SUCH AS TRADE SECRETS FROM TOP CANADIAN PHOTOGRAPHERS 
DOWNLOAD MY LIGHTROOM PRESETS
AND SO MUCH MORE!

"i WAS READY TO GIVE UP ON PHOTOGRAPHY AND NOW i HAVE A BOOKED OUT CALENDAR!" 

"Photography was always a side hustle for me, and my camera was being benched more than it was being put in the game. I was just about to sell my gear to cover my expenses when I came across Kelly's course. Thank goodness I did because now, my calendar is booked out!"

I'm Kelly + I created the marketing kit for photographers just like you who want to cut through the noise and get BACK to the heart of it!

LET ME HELP YOU ...

Oh, hello there!

Not that long ago I was spending day in and day out trying to crack the code to becoming a profitable photographer, burning the candle at both ends and burning myself out. 

I don't want you to go down the same path of burnout and exhaustion, so I have created the eight step system that took me from side hustling o blowing my day-job salary out of the water!


Join the waitlist

enrolment opens spring 2018 

THIS COURSE IS FOR YOU IF ...

You want to grow your photography business, but you are spinning your wheels and you have no idea where to begin.

You're working all hours of the day but your bank account doesn't look any different (it might even be shrinking!).

You're burning the candle at both ends but you're not getting any further ahead and you're starting to  feel like giving up.

You think you know what clients you want to target, but you have no clue how to reach them let alone how to convince them to hire you.

You're tired of people getting in touch with you, asking for your prices, and then hiring another photographer, or worse, you never hear from them again.

You feel like you are drowning in a sea of screaming photographers, there are so many in your area and you don't know how to break ground or how to stand out above the noise.


I am a true Canadian gal, and I used to be an Occupational Therapist, but I left that behind in 2011 to run away with a camera I bought on eBay and a dream. Several years later I am pleased to say that following my heart was the right decision. Not only am I doing something that makes me excited about Mondays, Ive been able to double my Occupational Therapy Salary doing what I love. Now over 100 weddings later, I want to teach you everything I learned so that you can accelerate pursuing your photography dreams!

OH, A LITTLE MORE ABOUT ME, YOUR TEACHER

wANT TO KNOW MORE? meet me on instagram

You're probably wondering ...

WHAT'S INSIDE?

join the waitlist

week ONE: 
SETTING YOU UP FOR SUCCESS

In week one, I welcome you with open arms, giving you massive high fives for enrolling and I orientate you to the course platform. I also introduce myself so that you can know a little bit more about the person you are about to spend the next 8 weeks with!

Here in week one you can download the entire course workbook in one fell swoop, incase you want to print it off and have it by your side. I will also be walking you through a goal setting exercise that will ensure you get the most out of this course and future goal setting endeavours. This week I also invite you to join our private facebook group where you can connect with other course enrolees where you can support and encourage one another.

In this lesson I encourage you to participate FULLY to ensure that you are getting the full value out of this investment in yourself. 

week two

week two: 
defining your brand

Defining your brand is the core of your business. Without ample consideration to defining your brand, you business will just blend into the abyss. From attracting your ideal clients to creating clear expectations, your brand will lay the foundation that everything else in your business will be built upon.

When an entrepreneur is getting started, I often see them getting hung up on creating the perfect logo, having the perfect font, or the perfect colour palette. They get so caught up in how it looks that they completely neglect to consider that forget that a brand is much more than that. Yes, the visual impact is important, but our brands extend far beyond the fonts and logos and websites. 

In week two we take a deep dive into refining your brand by considering it holistically and breaking it down for you in easy to follow steps and assignments.

week three

week three: 
LANDING YOUR DREAM CLIENTS

This week is all about ideal clients! By now you should have a bit of a handle on your brand, or at least how to consider the way it should make people feel, and the standards you will hold for it. Next it’s time to figure who exactly your audience is and how you are going to reach them. 

Most business owners, when they get started, want to sell everything they can to every person they can. And I get that, and it’s ok to do this in the early stages, I think everyone has to start there, but eventually this approach will fall flat. The sooner you can hone in on your photography or small business specialty, and more importantly who your specific target client is, the stronger and more effective your marketing efforts will be.

In week three we will discover how you will target and speak to your ideal clients. Or maybe in your business it’s your ideal follower, or your ideal customer, or your ideal reader, or your ideal listener.

week FOUR

week FOUR: 
communicating with CLIENTS

This week is all about being a super communicator, because being a super communicator is a surefire way to set you apart from your competition. And the beauty of it? It is not super difficult to achieve. There are many ways for us to connect with, and reach each other. As long as you are being consistent, diligent and asking the right questions at the right time, you are well on your way to achieving this!

If you can combine your industry knowledge with a little emotional intelligence, you will not only be one step ahead of your clients, you will really WOW them, and no, you can never wow your clients too many times!

In week four we will learn all about ways to be one step ahead and consistently WOW your clients. In this module I will also share with you my most frequently used email templates (including when to drop the client testimonial questionnaire) to maximize your workflow efficiency, save you precious time and brain space,

week FIVE

week FIVE: 
ALL THINGS SOCIAL MEDIA

By now you surely understand that your social media accounts should contain more than just a summary of your work. It should be a compilation of stories that summarize you and help to convey what you represent and be consistent with your overall brand. Social Media is a place where your clients want to get to know who you are and your followers want to learn from you, and support you and your family and friends want to connect with and see the real you. 

And here’s the thing, you and your business are not defined by how many followers you have or how much money you earn. So incase you want to know how to get your next ten thousand followers on instagram or how to grow your facebook audience, we aren't going to talk about that in this lesson because *REAL TALK* those things don't really matter. And here’s more truth, there is no secret formula or any one size fits all plans for growing your social media or for anything else for that matter. The secret of social media comes from connecting with the right people, and in owning your story. In this lesson, I will guide you to do just that!

week six

week six: 
PRICING FOR PROFIT

In week six it’s time to think about one of the main goals of your business: earning moula. The first step in determining what your prices should be is to decide how much money you would like to take home in the form of a pay cheque, the amount that is leftover after all of your expenses and taxes have been subtracted.

There are two methods that you can implement to land of what numbers will work best for you, and I recommend trying out both methods and compare your results.

In this lesson we will discuss business expenses, product pricing, photography packages, and considerations about your specific market. In this lesson I will also include a financial worksheet and I give you my super pretty pricing guide that includes LOADS of value to help you woo your potential customers!

week sEVEN

week SEVEN: 
eFFICIENCY AND WORKFLOW

Week seven is all about finding the inner Zen in your business, because BALANCE is such an important success factor.

In this lesson we will focus on streamlining, refining and cutting the fat to ensure that you aren't wasting a single second of your precious time and that you are focusing on the things that will drive you and your business forward and not getting hung up in the hullabaloo. 

One of the most important things that you will need to consider as you move forward in your entrepreneurial journey is balance. Some say it is a unicorn, but with a little attention to it, it isn't that difficult to achieve, and trust me, balance will ensure your success. So yes, I want to share with you some ways to work smarter instead of harder so that you can still find time to take in some netflix, a bath or a spa treatment, whatever thing it is that you need in your life to feel happy, successful, balanced and at peace.

week EIGHT

week EIGHT: 
website optimization

In this lesson I will share with you tips that you can implement to optimize your website (that you probably aren't doing!) and if you don't already have a website, consider this your guide for creating the best possible, most powerful marketing tool you can.

We will discuss what your website should contain, and we will break things like site mapping and search engine optimization down in a non techie way so that you can get the absolute most out of your site. 

In this lesson I will provide you with worksheets for optimizing your website, an SEO worksheet and a cheatsheet for writing the best possible 'About Me' page (hint, this is statistically the most clicked on page on a website and where most entrepreneurs seriously drop the ball!).

At the end of this lesson, you will have a website that works for you so that you can work a little bit less. :)


THE Guides

Guides, Worksheets and Templates - OH, MY!

Included in your weekly lessons are the following guides, worksheets, cheatsheets and templates:

- Goal Setting Guide
- Tips for leaving your day job
- Customizable Brand Template
- Dream Client Madlibs
- Content Creation Cheatsheet
- Client Communication Quick Start Checklist
- Client Testimonial Questionnaire
- Common Client Email Templates
- Instagram Caption Cheatsheet
- Magazine Style Customizable Pricing Guide
- Profitable Pricing Worksheet
- Website Optimization Worksheet
- Search Engine Optimization Made Simple Guide
- About Me Section Cheatsheet
- and more!




THE BONUSES!

The Bonuses,
Oh the glorious bonuses!

For signing up today as a special add-on you will enjoy:

-  My Lightroom Presets that I use every single day!

- A 43 page Illustrated Guide in which Canada's Top Four Wedding Photographers spill all! I ask them things like: what's in their bag, how they prepare for a shoot, advice for new photographers, workflow, editing tips and more!!

- Guide to Adding the Pin-It hover to your images: a quick and easy hack that will get your work in front of even more dream clients!

Ok friend, see you inside!!!




WEEK ONE

FREQUENTLY ASKED QUESTION

Q: I don't really have time to start the course right now. Is this something that I will need to start right away and will I need to follow along week by week?

I totally feel you sister! With a busy schedule like yours. the last thing you need is another time commitment! This course is totally a start when you can, and go at your own pace kind of deal. Also, you can access it at anytime, from any device, so you can go back and re-watch any of the modules at any time.

01

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FREQUENTLY ASKED QUESTION

Q: How long will I have access to the content? What is the expiry date of the course?

You will have lifetime access to the course, The course content will always be available to you and as an added bonus, you will also have access to any tweaks and changes I make to later versions of the course as well as any add-ons that are made available in future iterations. When you're in, you're in!

02

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FREQUENTLY ASKED QUESTION

Q: How much time will I need to set aside to spend on the course and coursework each week?

Because this is a go-at-your-own-pace type of course, this will be different for everyone, however, I would recommend setting aside 1-2 hours each week to complete the course and course material. This will ensure that you complete the course in the amount of time it is intended to take.

03

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FREQUENTLY ASKED QUESTION

Q: I don't think I'm quite ready for this course yet. I am at such an early stage in my photography journey.

A wise person once told me, if you wait until you are ready, it will never happen (well they were talking about marriage and having children and they were absolutely right - yes that's a whole other story). It is never too early to learn new skills. Trust me, future you will be thanking current you!

04

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FREQUENTLY ASKED QUESTION

Q: I can't swing the enrolment fee just now. Do you offer some type of payment plan to make it more affordable?

Yes and yes! This course is designed for those of you who are ready to accelerate your photography skills or photography business. I know how tight time and resources can be as you're getting ready to shoot for the stars. I have a monthly payment plan and for a fraction of the price, we'll get you started today.

05

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FREQUENTLY ASKED QUESTION

Q: I've bought other photography courses before and I have been disappointed. How is yours different?

Well, I'll begin by telling you what this course is not, it is not full of fluff and stuff. Each module is packed with content, I get straight to the point and you will also have a downloadable course workbook to go with each module. There is also assignments for you to complete so that I can see your work!

06

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FREQUENTLY ASKED QUESTION

Q: Will I miss out on things if I buy the course now even though I don't have time to start until later?

No way! I'll be right over here cheering you on and ready and waiting for the moment when you are ready to click the start button. That said, you can completely go at your own pace, so you can start and stop as you like, set a learning schedule that works for you, and you can go back and redo any lessons you like, as often as you like!

07

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FREQUENTLY ASKED QUESTION

Q: Do I have to have a certain type of computer to complete the course work? Will I need to use the same computer each time?

This course can be accessed using any device with an internet connection. Immediately after purchase, you will be emailed your unique login information. The course can be accessed from your tablet or smartphone, and in my opinion, it is best enjoyed from the sofa, in your PJs, with a glass of wine.

08

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