Have you ever spent an hour – or a morning or, eeek, the better part of a day – doing a photo session only to look at the resulting pics and want to cry? Or maybe scream? Maybe you never even shared those photos because they were nowhere near the quality of your brand and what you want to put out in the world.
I hear you. I’ve been there. And I hear it all the time, from entrepreneurs who are wasting their time, energy and happiness on subpar product pics.
Maybe you feel stuck. It’s too expensive and time-consuming to hire a professional photographer every time you want to showcase a new item, dish or creation. Hey, as a professional photog AND an entrepreneur, I get that!
Don’t throw in the (gorgeous organic cotton) towel (you ordered online based on pics alone).
So you’ve wasted time in the past. Phhht, we’ve all been there. Let it go. That’s why you’re here, right?
You’re leaving money on the table if you’re not taking great product photos.
Are you a chef with beautiful food that looks like a hot mess in your DIY pics? An artisan with beautiful work that’s falling flat? An entrepreneur with the coolest something-something that looks like a whole lotta nothin’-nothin’ in your pics?
For all of you, and anyone who markets (and sells) online, great product shots are in reach. And so are more sales, new customers, and more fans hearting the hell out of your product.
More than 90% of customers will buy based on pictures alone.
You may have heard that we’re in a wee bit of a visual culture these days? Good product shots are the difference between a conversion or a dreaded click away. My writer friends will cringe at this but no matter how sophisticated or smart your words are, your customers are snagged by visual elements, not written copy.
But first, you’ll want to master a few basics. Grab Photos That Sell, my free product photography guide.
P.S. I’m so excited to help you move from frig to fab when it comes to your product photography. I promise it can be fun and easy. The struggle is over!