without fancy gear, complicated set ups, or extensive photography training. WATCH THIS.
**The internet is a resilient place to do business, and the right photos will
command the attention of viewers and drive them to make quick purchase decisions**
If you’re a RETAIL business owner, A BLOGGER, a maker or an influencer looking to succeed with your business online, you already know that you need great product photos
We make quick decisions nowadays, often based off of some copy writing and imagery alone. You DEFINITELY want the way you are showing up online to lead your viewers to click 'add to cart,' right? [That's what I thought!]
**SPACE IS VERY LIMITED SO SAVE YOUR SEAT NOW!
Your brand is a collection of experiences that will cause a buyer to choose one product over another. And in the age of super quick purchase decisions, buyers are equally making super quick rejection decisions. [and we do not want the latter, amirite?]
I know you are not the type of business owner that settles for less. So what is with the generic stock photos? When you blend in, that sends your customer straight to the only remaining differentiator: the lowest price.
We make quick decisions nowadays, often based off of some copy writing and imagery alone. You DEFINITELY want the way you are showing up online to pull your viewers in, to give them an opportunity to draw a connection with you, and to turn them into the kind of fans that come back again and again.
Having the ability to control the look and feel of your photos, as well as the timeline and workflow is incredibly liberating.
A small investment of your time and money will lead you to have an invaluable skill that will always be needed and will pay back in spades. What if it saved you the cost of just one professional photoshoot? What if it sold more of your offer? Would you do it?
You set out to take a photo for your website or social media. You've got your camera that you *sort of* know how to use, you've got the light box you ordered from Amazon, you snap and tweak and try again but STILL you are getting photo results that you are not proud of and you feel skittish about sharing them online. You don't want to risk undoing all the hard work you've invested into building your brand. So now, despite spending your time and money trying to get a nice result on your own, you hire a professional photographer to do it anyway. Back to square one!
Enter self deprecation. You proceed to beat yourself up for the wasted time, money and resources. You shy away from investing more, but STILL you're no further ahead. You think you might even be moving backwards?
Here's the deal, I want you to go easy on yourself! You may not realize it but you needed to get to here before you could feel the pain you needed to feel to finally take the correct action. We have all been there at one point or another. So be happy that you've finally reached the point that you needed to gain clarity and find the solution you needed all along.
BUT, IF YOU DON'T INTIMATELY UNDERSTAND WHAT YOUR CUSTOMER WANTS TO SEE, THAN TAKING A NICE PHOTO IS IRRELEVANT.
IT STARTS WITH UNDERSTANDING the customers YOU WANT TO ATTRACT AND ENDS WITH YOU successfully ILLUSTRATING YOUR UNIQUE BRAND STORY.
Product Photography isn't just for line sheets anymore
WHAT YOU WILL LEARN...
Methods for capturing product images strategically; to build fans that you can convert into a steady stream of customers.
How to use your camera [smartphone and DSLR] to take photos that will pop off the page instead of blend into the abyss.
Come behind the scenes as we walk you through how I would shoot a variety of products in a variety of tricky lighting situations including outdoors and inside various retail shops.
Master how to edit your photos to be recognizably yours, and how to create a cohesive look for your business brand using a streamlined workflow. Plus receive my Top Editing Presets as a special bonus.
Business Branding Bootcamp and simple caption writing templates to pull in your current and future clients, and grow your customer base.
Bonus: Influencer Marketing Kit, learn to take, edit and post self portraits, lunch and travel photography while on the go!
Bonus: Social Media Automation Kit and Plus, learn how to create one month's worth of content in one day!
I guess I was intimidated my how much there was to know. This course made it super simple and straightforward, I am so grateful for all of the dollars and time I am saving now by taking my own product photos that speak to my brand and are 100% me.
This module is full of quick wins for you. It may seem unusual to create commercial grade photos using your smartphone device, but many professionals do just that - and trust me when I tell you that having the skills and resources to take a great photo using your smartphone will streamline your workflow in ways you never imagined possible!
+ You'll learn how to set up for your product shoot so that you can set up once and shoot a bunch: quickly and consistently
+ Cut through the noice and overwhelm by learning what key smartphone settings and apps you should be using (and what you can ignore!)
+ The most common mistakes people make when photographing with smartphones and what to do instead
+ Creating product photography on the go, efficiently, using what you've got in your back pocket and all around you.
In this JAM PACKED module I talk about what you will need to have in your camera bag to get started, then I'll break down all the buttons and settings in an easy to grasp way so that you fully understand how to change your camera settings and how that will impact the look of your photos.
We will cut through the technical jargon and teach you how to adjust your camera's settings in the most simple way to create exactly the photo that you want to produce, even on those dark dreadful days.
+ Learn how to interpret the five most common lighting situations to create a stunning photo and a consistent looking results.
+ Learn a super simple way to choose camera settings using any device. No more dark photos that you're too ashamed to use.
+ Learn about the very best product photography lens choices and what you should have in your photography bag to achieve a successful result.
+ Understand how to take a photo exactly as you imagined it in your mind, and finally take control of images that are representing your brand.
How do they do it? How do they style their photos perfectly with the perfect lighting? It's time to end your frustration for not being able to take a website worthy photo by coming along with me and learning how I handle those everyday challenges such as tricky lighting, small spaces, how to arrange things and angle your device so that your images are eye catching and optimized to CONVERT! Flatlays don't have to take you hours, product photography doesn't have to be so dang frustrating, and you definitely don't have to settle for mediocre photos!
Let's simplify, systemize, and strategize how you are lighting, styling and framing your photos so that you don't have to scratch your head and wonder why your photo looks like a hot mess among all the others.
+ Get your hands on our photography composition secrets, what most people do wrong and what to do instead!
+ Learn flatlay techniques that will introduce your products with a WOW and showcase your brand in a way that you are proud of.
+ Grab my precise tips on how to position your products -- clothing, jewelry, retails displays, food, apothecary -- in a way that will make your viewers want to buy!
+ Swipe my posing guide and tips to photograph people and add that flattering human element to your product photos effortlessly.
There are one million software choices for editing and one million ways to edit each photo. From filters to presets to apps, all you really want is for your photos to accurately represent your business and look consistent!
Kelly and Mark set it all straight for you by cutting the fluff and honing in on the things that are important for making your product photos look the way you want them to (and to POP off the page!).
+ Get your hands on my exact editing presets -- they’ll save you hours of editing time!
+ Learn important photo editing techniques that will make you wonder how you've gone this long without knowing!
+ Discover the ONLY editing app that you'll ever need (and it's free!). Goodbye jammed up iPhone.
+ Grab my precise tips on how to create a consistent look for your images.
+ Learn how to fix common mistakes such as correcting dark, blurry photos, over/under exposed photos, remove undesirable elements and correct undesirable colour casting.
+ Finally, you will have the ability to create photos that represent your business in a way that you are proud of that you can't wait to post!
But how do you get that great photo of yourself? I get it I get it, you don't always have the time or resources to hire a professional photographer to document your life and the products or services you are selling.
In this bonus module I am breaking down how you can achieve a great looking self portrait using your smartphone or fancy camera. I will take you behind the scenes with me so you can experiences how a solo shoot goes. You might be surprised to learn that it shouldn't take you more than 10 minutes to complete your own self portrait shoot. And, as a special gift, my colleague and world renowned travel photographer and influencer Mark Hemmings will show you specifically how to achieve the best possible results while jet-setting!
+ You'll be getting an exclusive behind the scenes look into how influencers can achieve amazing looking self portraits THEMSELVES without a fancy set up and without hiring a professional photographer.
+ Learn how to create amazing travel photos while you are on the go. Editing and posting from the back of an Uber, no problem!
+ I’ll coach you on set up, seeking the right light, camera settings and posing yourself for natural and eye catching results!
Do you feel invisible? Does your business look the same as everyone else's? Do you hesitate every time you post something because you are not confident in the quality of your images? Lemme guess, sometimes it even stops you from posting anything at all!
Your brand guidelines should dictate every piece of collateral you put into the world. Your imagery should pull your ideal customer in and your voice shouldn't be confused for anyone else's.
It's time to make you stand out starting with elevating your brand; discovering, celebrating and PHOTOGRAPHING the things that make you different. There is only one you, so let's say goodbye to those generic stock photos that are making you invisible!
+ You'll discover who YOUR dream clients are - you know, the loyal cheerleaders that keep coming back, and learn how to attract them, including how to successfully take the photos that will stop their scroll!
+ I’ll coach you on how to successfully harness your unique voice and tell your business story in a way that will have customers *adding to cart.* You will also receive pages of caption templates and prompts to help you out on days when you are feeling stuck.
+ Discover the marketing methods that curate a brand that’s an extension of your soul. Discover what makes you unique so you can hone your message and yell it from the hilltops with confidence.
No one ever told you that being an entrepreneur meant doing ALL OF THE THINGS. The money stuff, the writing stuff the sales stuff, the photography stuff and now, the social media stuff too?!!? Is your social media calendar taking a backseat to all of this and the only time you can squeeze it in is at 2 a.m.? Are you finally ready for an afternoon that you can close your office door and know you’re caught up?
Let's simplify, systemize, and strategize your social media content rollout so that you can work less and live more.
+ Learn how to rotate brand pillars so that you are posting what your clients LOVE and want to hear from you without boring them, feeling like a sleazy salesperson or just constantly pitching your wares
+ Take the guesswork out of achieving a consistent, cohesive feed
+ Grab time-saving tips by batching one month of social media content -- no more busy AF, no more million hour work weeks. Just working smarter.
+ Understand how to preview and auto-post your content. It's time you took control of that life of yours and this business that you love.
Having the ability to convey my products in photos exactly the way I envision it in my mind has become an essential part of the creative process. Now, I show up more confidently in all aspects of my business.
The internet is a resilient place to do business, and great quality photos are an essential part of the equation for attracting customers and driving them to make a quick purchase decisions online.
Product photography mastery is the only photography course of it's kind that puts branding principles at the centre and cuts out the fluff to teach you exactly how to take your own product photos without complicated setups or technical instructions
So if you’re ready to finally stand out in the online space while avoiding the overwhelm that comes with doing all the things.
Hi There! we are mark & Kelly. Commercial photographers AND educators. together we have 40 years OF mastering the art of creating photos that sell products, and we're here to show you that you CAN definitely MASTER THIS too.
A: I totally get that! That is why this course is 100% start when you're ready and go at your own pace. I want to knock down all the pressures (you already have enough of those!), that way you can take your time, implement as you learn, and watch and re-watch lessons as often as you need to. Everyone's journey through Product Photography Mastery will look a little different and that is the beauty of it!
A: Product photography is everywhere. In the age of influence, more and more people can benefit from the ability to take a great product photo including bloggers, makers, foodies, brick and mortar, Instagrammers, influencers, service providers, commercial photographers, big brands to mom and pops, and anyone inbetween trying to create a distinct online brand.
A: This is a go-at-your-own-pace course, therefore it will differ for everyone. The recommended amount of time to spend on the course per week is about two hours if you want to finish it in four weeks. I recommend you watch to the modules once or twice, spend time completing the workbook, and then implement. You can absolutely pause during your busy weeks if needed, or take the modules on the go, and revisit a lesson when you’re feeling stuck.
A: A wise person once told me, if you wait until you are ready, it will never happen (well they were talking about marriage and having children and they were absolutely right—but that's a whole other story). It is never too early to learn new skills and plus, you will have lifetime access to the course so you can review it as often as you need to. Trust me, future you will be thanking current you!
Yes, I gotchu! Truly, I understand that cashflow can be tight, especially while you are hustling away and growing that empire of yours. That is why there is a payment plan option so that you can get started right away for under $100
A: Well, I'll begin by telling you what this course is not, it is not full of fluff and stuff (to quote Pooh Bear). Each module is packed with straight to the point content, I teach you one simple step at a time, and you will have a downloadable course workbook to go with each module. There are also editing presets for you to download to rocket launch your workflow and photo editing assignments for you to complete so that we can work together hands-on!!
A: No way! I totally get that life can be busy AF, and I know that you do not need another time commitment on your hands. So that is why this course gives you lifetime access to go at your own pace. I want you to jump into the course when your life allows and when you’re really invested in the process and ready to rock. This is how I know you will be successful and see immediate results as soon as you're ready to jump in!
A: Okay pep talk alert. This is not only a good time but it is actually the BEST time.
IMHO: when you decide to launch your business, start your blog, or sell your product or service, you’re going to wish you had started this today. Yes, it’s going to take time, but starting off on the right foot is something your future self will thank you for!
I create my dishes now with even more excitement to document the end product. Photography is definitely a key component to growing my blog and my restaurant's brand and being proud of my work feels so good.