I'm Kelly and I am so happy you are here! I abandoned my career as an OT to pick up a camera and follow my heart. I love the east coast and am fueled by coffee, pizza and red wine. I am a wife, a mom and a lover of rescue mutts. I go adventuring in the summer and I hibernate in the winter. I blog about photography, business and all things inspirational.

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The Latest From The Workshop Weekly Podcast

Binge Worthy

001: Make This Mindset Shift, Live the Life of your Dreams.

002: No Money? No Problem! Dreamy PR Coverage Doesn't Have to Cost a Thing. 

003: It Starts with Self-Love. Learn How to Radically Love Your Body Here. 

004: Are You Reaching Your Customer Online? Click Here to Find Out. 

005: Here’s How to Successfully Launch the Business of Your Dreams. 

MORE

006: Get Writing. How to Discover, Write and Share Your Brand Stories Online. 

007: Everything Instagram: Demystifying the Platform We Love to Hate. 

002: No Money? No Problem! Dreamy PR Coverage Doesn’t Have to Cost a Thing.

Guest Crystal Richard: PR Guru, East Coast Mermaid

Do you ever find that running a business like giving one pitch after another? When you stop and think about it, as entrepreneurs we’re constantly pitching potential and existing customers, community stakeholders and maybe even investors.

So as intimidating as pitching an editor at Forbes or the Huffington Post might be, you’re already doing it to some extent in other parts of your business.

Landing those dreamy media opportunities can do so many great things for your business, it can help you establish more street cred, grow your following, and most importantly create more awareness and demand for your products and services. These are all the reasons why it’s more than worth your time to figure out how to successfully pitch yourself or your business to media.

The question is: what’s the difference between a knockout pitch and the thousand other pitches that find their way into the trash?

Well in today’s episode I am chatting with the ever-delightful Crystal Richard of Crystal Richard and Co and she is going to tell you exactly how she gets her clients into publications like Forbes magazine. Crystal is a delight to chat with, a wealth of knowledge, and I think you are going to find her story pretty inspiring too. Without further ado, let’s find out how you can DIY your way into Forbes Magazine, today!

What Crystal says:

  1. Always be pitching. Devote one hour per week to this. Pitch early in the day Monday through Thursday. Not late in the day, and not Fridays.
  2. Get to know your potential media partners. Think about getting them to know, like and trust you.
  3. Spend the time to familiarize yourself with the outlets that you want to be covered on. Find the writers you want to be covered by.

>> Grab Crystal’s Free Pitch Template Here!<<

Get in touch with Crystal

https://www.instagram.com/crystal_catherine/

https://www.crystalrichard.com/

https://eastcoastmermaid.com/

Check out today’s sponsors!

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Learn what’s in Kelly’s capsule this season: 

https://kellylawson.ca/mystyle