With Katie Wight
Surveys say that 68% of people do not think that brands share interesting content. Yikes!
Social media has really become an essential platform for businesses to connect with their customers so using it effectively is important, but that doesn’t mean that it is easy. People connect with a brand when it has a personality and our next guest is here to teach us just how to perform our content.
Katie is the founder of KW Content, global content and social media marketing agency that develops and launches content and social media programs for purpose-driven brands. Her newest project is called Strong Brand Social and they provide social media marketing education that empowers small brands to develop their own high-performing marketing programs that are guaranteed to drive growth.
Katie helps to simplify the process and demystify the art of social media marketing to offer focus, efficiency, and measurable results to small business owners, brand directors, and social media marketers. I definitely learned new things during our conversation today and i am sure you will too!
Let’s dig in!
In this episode, Katie talks about:
- Katie’s own entrepreneurial journey and her background in marketing. 2:17
- Creative marketing and performance marketing… What is the difference and why that matters. 5:27
- Why it is important to keep your branding and social strategy in house. 6:42
- The difference between connecting with a brand V.S. an individual on social media. 8:54
- Examples of brands who personify their social media accounts. 10:25
- Tips to bring these strategies into your own business and brand. 12:43
- How to discover what customers/clients really want to see from your brand. 17:51
- The narrative of your brand, weaving storytelling into your content as a strategy. 21:21
- Don’t reinvent the wheel, how to recycle your content effectively. 24:25
- Get one step closer to being more strategic with your content with these tips. 29:15
Build it, and they will come.
I loved this conversation because it stressed that you really do need to focus on building a community that your audience can visualize themselves in and help them connect with your brand.
Imagining your brand as a single person with a very specific personality allows you to authentically reach your audience and understanding the type of information that your audience is seeking is sure to stop their scroll.
Centering your customer in your brand story is a sure fire way to help them connect with your fabulous offer.
Thank you for making me a part of your day today. It is always such an honour.
Until next week, bye for now.
Connect with Katie:
Mentioned in this episode:
Glossier on Instagram as a great example!
Are you a growing brand that’s looking to scale? Get Katie’s guide on the 7 proven steps we take that work every single time. Visit the website to download!
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Click here for the transcribed version of this podcast.