This has got to be the most frequently asked question I get as a teacher of product photography. Students ask all the time for the short list of must take photos to ensure that they have checked all the boxes for their business.
While I would love to simply send them a pretty little list, I answer their question with another… who is your customer?
Stay with me now because this is important… how am I suppose to know what pictures you should take if you can’t describe to me who your customer is? Sure I can teach you all the technicalities of getting a great photo and yes having generic photos with a clean white background are helpful but this is really a question that you need to ask your customer.
In This Video, I Cover:
- Why quick fixes are costing you sales (4:00)
- 3 Questions to ask yourself before creating your shot list (5:32)
- What “Market Signaling” is and why you need to implement it IMMEDIATELY to get more sales (6:34)
Join us for a FOLLOW UP conversation inside my free Facebook group right here: https://www.facebook.com/groups/623362001374781
What if you don’t know your ideal customer?
Students often argue that they have several types of customers, how can they possibly please them all? Simple… start with just ONE.
Take a deep dive and really get to know them. Lucky for you, I also have a great podcast episode on just this topic, give it a listen and get your FREE workbook!
Questions To Ask To Define Your Ideal Customer:
- What do they look like?
- What are their problems?
- How do they want to be served?
- How do they define ‘value’?
- What is one thing that they will never stop doing?
- What other accounts do they follow and what do the photos of that account look like? (lifestyle versus straight product, bright and airy versus dark and moody)
This next part may blow your mind a bit so listen up… do you want to know what your ideal customer wants to see in your product photos? ASK THEM!
Why Quick Fixes Are Costing You Sales
When you know who your customer is, you can walk away with a better understanding of what THEY want to see in your photos. Quick fixes will appeal to too broad of an audience and may completely miss the people who would buy from you in the first place. One size fits all never actually fits all, fitting all is NOT the goal here. You want to tailor to one person so well.
Let your photo speak for you and speak to your target customer and this will help build a community of raving fans that can’t wait to see what you have for sale and what you will post next… because your photos are specifically for THEM.
What “Market Signaling” Is And Why You Need To Implement it IMMEDIATELY To Get More Sales
Market signaling is any communication that provides information beyond just sending the message. Pricing is a good example, a high price generally signals quality. Start thinking of things you can add in the background of your photos that could signal that this product is designed specifically for them. Think of the age of the models you use, the brand of coffee in their hands, think of the overall style and design of the composition.
And don’t forget to measure your results!
So, are you ready to take website worthy photos with your customers in mind? Start here!