Taking great product photos isn’t a task just for big brands anymore! In the digital age of online influence, every business, be it micro-influencers, travel bloggers, small businesses, restaurants, independent producers or retail store owners, taking great product photos is an increasingly valuable skillset inside of any organization, to decorate your resume with, or to […]

Do you find yourself “borrowing” friends, family and assorted loved ones for mad-dash, spur-of-the-moment shoots when you have five minutes to spare, or the light looks right? But then, when you get to the beach or wherever you’re shooting, you have no idea what to do with them?  Maybe your models look stilted. Perhaps the […]

STEP ONE: SETTING UP YOUR SHOOT For photography, nothing compares to natural light. To make the most of it when photographing your product, you will want to set up a lightbox. This can be as simple as 4 pieces of white foam core board, a table, and a window. To make your lightbox to use […]

Have you ever been struggling with a product photoshoot, and tried sticking a succulent in the shot, because that’s what everyone on Instagram seems to be doing? Cute little cacti are the Hail Mary pass of product photography. Add a potted plant and hope for the best, right?  No judgement. I get it. Hell, I’ve […]

You’ve got the photo you snapped of said product.  And that’s where it falls apart.  Your shot is dark and dull. The background is hazy, maybe shadows are messing with your vision. And your product just looks, well, flat.  In short, there’s no way in hell you’d consider sharing that image online. And you’re feeling […]

1. Use natural light, not flash Using the flash on your camera or phone will create harsh lighting with unflattering shadows. The two images above are some quick photos, the one on the left was taken with the on-camera flash, the one on the right used diffused natural lighting. As you can see on the […]

If you master only one type of product photography, make it the flat lay.  Whether you’re a chef, artisan, entrepreneur or other hustling creative, if you make and sell a physical thing, the flat lay is your new best friend.  (Um, Kelly, what the heck’s a flat lay?) If you’ve been on the interwebs, you […]

It is no secret that photography is probably the most powerful selling tool in today’s internet age. We already know that over 90% of consumers admit to making a purchase decision based on a photo alone (guilty!). And here’s the thing, I hate to be the one to break it to ya, but no one […]

Have you ever spent an hour – or a morning or, eeek, the better part of a day – doing a photo session only to look at the resulting pics and want to cry? Or maybe scream? Maybe you never even shared those photos because they were nowhere near the quality of your brand and […]

Don’t you love it when the BEST thing is also the FREE thing?  Well, you’re in luck, friend, because that’s the case when it comes to lighting.  There’s nothing like the sun when it comes to making your product photography pop. Sure, lightboxes and studio setups have their place, but if you can master natural […]