Raise your hand if you have more emails than you can shake a stick at. You may not be able to see me but I am raising my hand as high as I can. That said, Email is still one of the most effective ways to reach your audience. When Facebook changes their algorithms for the hundredth time or when Instagram changes their priority to video content, we can always fall back on the good old faithful email as a reliable way to show up for our customers.

Whether or not you’re conveying personality in your business, be it on your website, your social copy, or ads, is often where you are creating first impressions of your small business to potential customers. When a potential customer visits your website, they are looking at how capable you are of solving their problem also if you’re someone that they can connect with.

After 20+ years in retail and 3 years as the only employee of a 7-figure eCommerce business, Jessica now works with the top experts in eCommerce and helps female business owners like you achieve the same by teaching the secrets of 7-figure eCommerce businesses.

With Lauren Schwartz In today’s world of content overload and shortened attention spans, quick snappy content is every business owner’s secret weapon.  Recent studies have shown that the average person spends about 15 seconds skimming online content as they scroll. To put this into perspective, that’s about the amount of time it takes to check […]

Every company has a story to tell, and if your business can’t properly convey its story, your products likely won’t have as much appeal to your audience.

Gretchen George is here today to help you make sense of it all. Gretchen simplifies an otherwise pretty technical topic, gives us her recommendations on what you should be doing online for your business, and although important, why Facebook ads are just part of an overall integrated marketing plan. She also reveals how Facebook ads can be used as a highly effective research tool, the benefits of split testing your Facebook ads, how you can get started if you’re a complete beginner and the ONE THING you should absolutely do with your Facebook account today, even if all this stuff flies at a high altitude over your head. It’s all about taking it in in bite sized pieces.

With Matt Edmundson We’ve seen this story play out a million times before. Someone gets that entrepreneurial fire blazing inside them only to have it quickly extinguished when they find themselves faced with indecision, fear, lack of direction or simply any sign that failure is afoot. So many of us stop at the first sign […]

Well, today’s guest, Jessica Rasdall has definitely figured out how to overcome the thing we fear most as she has made her way onto countless stages telling her incredibly gut wrenching story to hundreds of thousands of people. She has told her story of turning her “mess into a message” and has been featured on major international media outlets such as ABC’s 20/20, Katie Couric, The Guardian, MTV, Netflix, and many more. I mean just Google her – she’s a big deal and so is her story.

With Rachael Kay Albers Laughter isn’t just a gimmick, it really is better than medicine. It helps us learn faster, it helps us retain information, it reduces stress, brings our energy up and it gets our hormones flowing so that we can be better problem solvers. It does very good things and lately I think […]

Getting a good photo of your pet can be challenging. Especially if they don’t speak English like my dog Apple does (only kinda joking). Here are three tips for taking better photos of your pet: Go to where the light is best. Good lighting in photography is everything and you will hear me repeat it […]